Free Logo Design, Professional & Custom Company Logos - Subraa

Logo design and branding are two integral parts of any business. A logo is the face of a company that customers will see and recognize, while branding is the process of creating an association in the customer's mind between a certain product or service and a certain company. Logo design is therefore a vital step in the branding process. It is important to come up with a logo that is simple, easily recognizable, and that reflects the values of the company. The branding process goes beyond simply designing a logo, however. It also involves creating a unique selling proposition, or USP, that sets the company apart from its competitors. Once the USP has been established, it needs to be communicated to customers through advertising and marketing campaigns. Only then will customers begin to develop an association between the company and its product or service.

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